Monash Climate Change Communication Research Hub
Changing Climates: Victoria's first dedicated local climate column
Finalist in the Premier's Sustainability Awards 2020 – Education category
Changing Climates is Victoria's first dedicated local climate column and was published weekly to 1.5 million readers across 25 Leader Community News mastheads.
Funded by the Lord Mayor's Charitable Foundation, the columns saw sustainability initiatives of local residents and businesses profiled and celebrated. Additionally, Bureau of Meteorology data from a selection of suburban weather stations was displayed as simple graphs to support the column's content.
Readers of the columns demonstrated a 15.82% increase in pro-mitigative behaviours, such as choosing sustainable transport over driving or eating less red meat, indicating a shift in behavioural response to climate change messaging.